Built Orani’s go to market from zero by defining ICPs, tightening positioning, and designing the channel mix across outbound, inbound, and partnerships. Set up the end to end funnel from lead capture to booked calls with CRM workflows, follow ups, and experimentation loops to improve conversion and retention.

Scaled GRMNTS USA to $500,000 in revenue and 10,000+ orders in 18 months through drop based strategy, product positioning, and a content engine that turns attention into sales. Built lifecycle systems across SMS and email, guided UGC and creator outreach, and optimized the site and checkout to lift conversion while keeping the brand voice and creative direction consistent.